Jefferson County, Colorado is nationally known for their services they provide for their citizens and tourists. With an internal structure so cutting edge, it was time they updated their look and feel to outwardly demonstrate how they have modernized the county services. After the decided to create a new website, they realized they needed a new brand identity. We were asked to rebrand the county and develop a solid message and visual identity to unify the 35 departments in the county.. Along with the rebrand came all the collateral items needed throughout the county. Below are some examples of what has been released; Powerpoint templates, letterhead, business cards, and an impeccable brand standards.
Results: 100% by-off from all 30 departments/divisions within the county. All departments/divisions were part of the logo presentation and selection process, and all have since adopted the logo and are using them appropriately.
Rosalin Been 